Head of Customer Advocacy, AI GTM

Website ServiceNow

Company Description

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Job Description

The successful candidate for this role will serve as the right hand of the Global Head of AI GTM on customer advocacy, engagement and storytelling for the newly formed AI GTM business unit at ServiceNow. This role will be the right hand of the Global Head of AI GTM to craft, collaborate and align AI storytelling; with tight collaboration and exposure at the highest levels of ServiceNow. The AI Customer Advocacy lead will also play a pivotal role building and managing the Global Head of AI GTM’s executive engagement program working across all Geo and segment teams to accelerate business, while ensuring a great experience for ServiceNow’s prospects and customers before, during and after key meetings.

What you get to do in this role:
• Optimize the process for the Global Head of AI GTM, in their engagement with Customers and other external moments to drive thought leadership and/or advance business opportunities and key executive relationships: ensure thorough and thoughtful briefing documents, create any materials needed for the meeting, partner with sales to deliver follow-up messages to the customer, etc.
• Establish a deep understanding of all ServiceNow’s AI product offerings and work closely with the Global Head of AI GTM, Marketing, Communications, Partners and Field GTM leaders to align and scale the AI narrative for ServiceNow that strategically positions our AI platform across all workflows.
• Work closely with Global Marketing, Corporate Communications, Inspire Value, Customer Success and Field enablement to ensure consistent AI messaging alignment is in place across various levels of outbound engagement.
• Deepen customer/partner relationships: work with the Sales and Customer Success organizations to proactively engage top customers and partners to build exec network and relationships.
• Prioritize which Customers and Partners the Head of AI GTM spends time with, working with regional sales leads on which customers they should meet with, when.
• Attend all necessary Exec-Customer meetings. Capture major takeaways, maintain milestones, track, assign and drive the delivery of clear actions to advance relationship value.
• Right hand to help Global Head of GTM on exec level content messaging and thought leadership
• Lead quarterly reporting of performance and impact.


In order to be successful in this role, we need someone who has:
• 10+ years of work experience (or 7+ years post-MBA or equivalent higher-degree), preferably in management consulting, sales/GTM strategy & ops and/or technology sales.
• Preferred candidates should possess a combination of sales, strategy, communications, and product marketing skills and experience.
• Track record as a servant leader and reputation for leadership agility through influence
• Demonstrated exceptional learning agility and passion for technology and the emerging AI category
• Proven success understanding of customer needs; problem-solver mindset who is has a deep passion for great storytelling
• Sharp business judgment, ability to see “big picture” and to prioritize
• Executive presence, excellent verbal and written communication
• Ability to manage change and ambiguity with an action-orientation/drive – must thrive in a dynamic environment
• High energy, strong work ethic, disciplined execution skills


For positions in the Bay Area, we offer a base pay of $178,900 – $313,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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